6 Collections for Pride Month 2017

It’s Pride Month!

This June will mark the 48th anniversary of the Manhattan Stonewall riots, an event regarded as a catalyst for the LGBTQ+ movement for civil rights in the United States. The event took place on June 28, 1969 at the Stonewall Inn in, a bar in Greenwich Village in Manhattan where a group of gay customers grew angry from harassment by police, took a stand and a riot broke out.

P.S.: At the time, there weren’t many places people could be openly gay and Stonewall Inn was one of the only ones in NYC gays and lesbians could go with minimal threat.  The state of New York had laws prohibiting homosexuality in public, and private businesses and gay establishments were regularly raided and shut down. 

Upon a riot breaking out, police reinforcements quickly arrived at the inn and beat the crowd away, but the very next night, a crowd returned in even larger numbers reaching over 1000. For hours, protesters surrounded the Stonewall Inn until police sent a riot-control squad to break up the crowd. In the days following, demonstrations of varying intensity took place throughout the city.

On the 1st anniversary of these riots, the first gay pride parades in U.S. history took place in Los Angeles, Chicago, San Francisco, and near the Stonewall Inn in New York. Then two years later, gay rights groups had begun in nearly every major city in the United States.

“Gay Pride Day” was initially celebrated on June 28 of each year, but as the events kept growing and growing, the “day” eventually turned into a month-long celebration for the LGBTQ+ community. Now, the month not only honors the Gay Liberation Movement that occurred following the Stonewall Riots, but June is also the month same-sex marriage was legalized on June 26, 2015!

 The purpose of Pride Month is to recognize the impact lesbian, gay, bisexual and transgender individuals have had on history locally, nationally, and internationally. To counter societal shame and stigma, celebrate equality and take pride in ones true self and keep fighting against prejudice and discrimination everywhere it exists.

Below are just 6 of many brands celebrating Pride Month through the creation of special collections promoting inclusion and diversity.  Many donating to nonprofits such as the Human Rights Campaign, It Gets Better Project, and  The Trevor Project. Find more about these amazing organizations and so many more here!

Be sure to check out:
2017 Gay Pride Calendar
10 Surprising Facts About the Stonewall Riots

Love Letters to the LGBTQ+ Community
LGBTQ+ Nonprofits and Charities


“Love is in our jeans.”
– Levi Strauss

With their Pride Collection, Levi’s is giving 100% of the proceeds to support their partners, the Harvey Milk Foundation and Stonewall Community Foundation.

A really cool timeline of accomplishments:

1982 – Levi Strauss became the 1st corporate donor to help open the 1st AIDS clinic in the world, at the San Fran General Hospital.

1987 – Added a prescription medication (AZT) used to treat HIV, to their healthcare coverage plan.

1992 – Became the 1st Fortune 500 company to extend domestic partnership benefits to same-sex couples.

2007 – 1st company to file an amicus brief (which gives the court relevant, additional information or arguments the courts might wish to consider) in support of same-sex marriage to the California Supreme Court.

NOW – Partnering with the Harvey Milk Foundation, Stonewall Foundation and Human Rights Campaign to continue fighting against stigma and for equality.

Over the years, Levi’s has contributed more than $70 million in grants to HIV/AIDS organizations in more than 40 countries!!!


Since 2012, Nike has given $2.5 million in financial and in-kind support to LGBTQ+ causes in the United States.

The brand takes inspiration from the LGBTQ+ community to celebrate the passion and pursuit of sport by all athletes. In the design of their annual BETRUE collection, the rainbow accents represent the diversity that runs through all sports.

While the collection aims to encourage the world to support LGBTQ+ athletes, it has also been created to serve as a reminder to always be true to ourselves. This year they’ve included Nike Cortez, one of their first footwear releases ever, with “BEEN TRUE” written on the sock-liner – emphasizing Nike’s allegiance to equality and expression. The shoes look pretty darn cool, just sayin’.


All net proceeds from the 2017 Converse Pride “Yes To All” Collection will go to the It Gets Better Project and The Happy Hippie Foundation, two organizations committed to empowering LGBTQ+ youth around the world.

Whatever your gender, identity, or orientation, the collection celebrates the idea that everyone is free to be who they are because when it comes to your authentic self, there are no limits.


Already having released rainbow versions of their renowned Stan Smith and Superstar sneakers, Adidas has also added legal protections in their contracts that prevent closeted LGBTQ+ athletes from losing their Adidas endorsements if they ever choose to come out publicly. Awesome!!

The shoes will continue to drop throughout the month and as they are decorated with a burst of bright pride flag colors, the brand “invites all creators to reinvent their place in history by continuing the support of LGBTQ+ equality.”

A percentage of purchases will be go towards a charitable donation to The Rainbow Laces campaign.


This year, Dr. Martens is partnering up with The Trevor Project, the nation’s leading and ONLY accredited organization providing  crisis intervention and suicide prevention focused on saving young LGBTQ+ lives.

With a handwritten “Pride” message on the sole, rainbow foil-printed logo on the sock liner, and rainbow laces, the brand will be donating $5 from the sale of each boot to the organization.


“Gay. Bi. Lesbian. Queer. Trans. Non-binary. Whoever you love. However you identify. We’re all 100% Human,”
– Everlane

Modern and minimal clothing and accessories brand, Everlane, has set a goal for their latest initiative:
to raise $100,000 for the Human Rights Campaign. The Human Rights Campaign represents a force of more than 1.5 million members and supporters nationwide—all committed to ensuring a world where LGBTQ+ Americans are embraced as full members of society.

Everlane first rolled out their 100% Human Campaign in January, with $5 of each purchase going to the ACLU (American Civil Liberties Union). Then, in March, relaunched many of the pieces in a millennial pink font for International Women’s Day, with $5 per item benefiting women’s equality-focused organization, Equality Now. The tops were such a hit in the first two drops. I remember first seeing these in the start of the year and being so excited for what was to come!

When they restocked in April, Everlane had raised $73,000 for the ACLU. Now, the latest 100% Human launch has a Pride Month twist! For every 100% Human Pride piece sold, they will be donating to the Human Rights Campaign.

Images via Levi’s, Nike, Adidas, Converse, Everlane, and Dr Martens

Thank you for reading and Happy Pride Month!!


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