Fashion Targets Breast Cancer: In Partnership with ShopStyle & CFDA

Fashion targets breast cancer

Since first creating this blog, I have actively made it among my top priorities to seek out brands doing more than creating and selling products for their own gain. Through my search, I have discovered so many fashion brands intersecting with different philanthropies determined to not only make beautiful creations, but also love to give back whatever they can with each piece.

Last week I spotlighted Raven + Lily, a fashion brand spread over 9 countries that employs approximately 1500 women. They employ those struggling to care for their families, bring others out of homelessness, as well as women having been withheld access to an education. This is only one of countless companies throughout my search that make cultivating empowerment and success for women their top priority.

Questions for you…

So much of a woman’s day-to-day experience breathes with what she decides to wear. If it is in the morning choosing what to put on for work, afternoon to her children’s after school activity, or a night out with friends – what a woman decides to put on her body is one of the biggest elements of that day. Which leads me to these questions:


While I fortunately have not yet had personal experience with breast cancer, 1 in 8 women in the United States will over the course of their lifetime.


I can only imagine it is different for each individual affected, but in whatever degree of yes or no that particular choice is motivated by something. This also feels intertwined with how each one of us deals with shame, grief, and/or change.

What is your thought?

Fashion Targets Breast Cancer (FTBC)

FTBC was first presented in the United States at New York Fashion Week in the spring of 1994. It then officially launched that September with the special ceremony held at a White House reception hosted by (then First Lady) Hillary Clinton. During its first campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. The center was chosen as beneficiary from Ralph Lauren himself’s request in memory of his friend Nina Hyde, the former fashion editor of The Washington Post, who died of breast cancer in 1990. 

Now we have ShopStyle, a leading digital space for all things fashion, currently partnering with FTBC for their ShopStyle Collective x CFDA campaign to raise public awareness and funds for the breast cancer cause and support CFDA’s foundation.

**10% of the overall revenue this week will be donated to Fashion Targets Breast Cancer!**

Below are pieces I’ve selected from a few designers that are members of the Council of Fashion Designers of America (CFDA) including Mara Hoffman, Marc Jacobs, Erin Fetherston, and Rebecca Minkoff. Throughout the week I will be adding more!

Make sure to click the right arrow so you can view more pieces :)


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